Two-Way Flow II — Bringing In: Opportunities in the Greater Bay Area and Key Regions across China

Since starting his career in 1989, Guo Liqun has been involved in cultural promotion and communication related to Hong Kong, Macao, and Taiwan.

With his decades-long engagement in the cultural industries, Guo has extensive management and practical experience in addition to profound industry insights. Guo currently serves as President of China Arts and Entertainment Group (CAEG).

Louis Yu is a veteran arts administrator and scholar of urban culture in Hong Kong. He is the Executive Director of the Hong Kong Culture and Sustainability Centre and Convenor of the Hong Kong Culture and Sustainability Conference. He is an Adjunct Associate Professor in the Department of Cultural and Religious Studies at The Chinese University of Hong Kong and an Honorary Fellow of the Hong Kong Academy for the Performing Arts. Yu also serves on the Hong Kong Government’s Advisory Committee on Built Heritage Conservation, focusing on rural areas. In recognition of his contributions to arts and culture, he has been awarded with the Medal of Honour by the Hong Kong SAR Government.  

Yu previously served as Director of the Hong Kong Art School, Executive Director of Performing Arts at WestK, Chief Executive of the Hong Kong Arts Development Council, and Executive Director of the Hong Kong Arts Centre. He is the author of What Makes a City Cultural?, Towards a Cultural City, and The Sustainable Cultural City and has delivered nearly 200 public lectures on the subject of “what makes a city cultural”. 

Jason Qijie Sun is a practitioner dedicated to exploring How Culture Shapes Cities. He serves as Deputy General Manager of China Merchants Commercial Management and General Manager of China Merchants Culture.  

He leads the development of cultural industries and cultural programming across Shekou while overseeing the commercial operation of the Sea World–Taiziwan district in Shenzhen, advancing the integration of culture, commerce and tourism. His recent work includes Shenzhen Art Week, the Shekou Theatre Festival, and the immersive theatre production The Deal, exploring innovative approaches to urban regeneration, heritage revitalisation and culture-led place-making. 

As Shekou is both the birthplace of China’s Reform and Opening-up and a gateway connecting Shenzhen and Hong Kong, Jason actively promotes cross-border cultural exchange and international collaboration. He believes culture has the power to connect cities, industries, and communities, shaping more vibrant, sustainable and globally connected urban futures.  

Flora Hu holds a master's degree in management from Sun Yat-sen University. With a background in retail chain operations and supply chain management and a lifelong passion for arts and culture, Yu has spent the past 16 years cultivating a career in the performing arts. 

In 2010, Hu joined AC Orange Co.,Ltd., where she established the company’s Performance Acquisition Centre. As the organisation expanded its online presence, she played a key role in pioneering China’s market-driven national touring model.  

In 2013, she founded Little Orange Castle (小橙堡), China’s first vertically integrated performing arts company dedicated to original family and children’s productions. Under her leadership, the company has developed more than 100 original productions. Over the past 12 years, these works have toured all 34 provincial-level administrative regions across China, with more than 20,000 performances to date.  

In 2025, Hu became one of the founders of Performing Arts Global Promotion Platform Of National Base For International Cultural Trade (Shenzhen), supporting the international promotion and overseas development of Chinese performing arts. 

Zhou Yujie is currently Deputy General Manager of Aranya International Cultural Development Co., Ltd. She joined the company in 2013 and has since been instrumental in building and operating Aranya's cultural content ecosystem.  

In her current role, she oversees the Operations Department and Aranya theatres, with responsibilities including departmental management, staffing, cost control, and the execution of Aranya's branded IP events and theater programming. Earlier in her career, she managed community operations, the D.O. (Dream Organizer) team, and event planning and production, providing her with comprehensive frontline experience in cultural management. Her present portfolio covers the overall coordination of Aranya's cultural initiatives, theatre operations, and performance procurement, arts project management, and the planning and execution of large-scale cultural events.  

From 2021 to 2026, she served as Executive Director of the Aranya Theater Festival, overseeing end-to-end festival operations including performance scheduling, venue coordination, international team liaison, and on-site production. Since 2023, she has also taken on the role of Executive Director for the Move to Move International Dance Festival, managing its operational execution and on-the-ground production.  

Additionally, from 2015 to 2025, she led the Aranya Community Theater programme as a producer, organising and directing amateur resident actors in the rehearsal and performance of 14 classic and contemporary plays, including a total of 44 public performances involving over 400 participants. Productions were staged at professional venues including Beijing Tianqiao Performing Arts Center, Damai Ultra Theater, Bayi Theater, Fengchao Theater, National Theatre of China, and Aranya's own theatres. The repertoire includes Eight Women, 9 to 5, Charlotte Troubles, Thunderstorm, Rhinoceros in Love, Jiang Gong's Face, The Dawns Here Are Quiet, Wotou Club, Donkey Gets Water, Teahouse, Xiaojing Hutong, Family Portrait, and Hello, Madman! Over the past decade, this initiative has demonstrated a sustainable model for community-based cultural participation and non-professional theatrical production. 

Rebecca Wai In Chou is the Assistant Vice President of Performing Arts at Galaxy Entertainment Group. A dedicated arts professional with over 20 years of experience, she focuses on bridging the gap between public cultural policy and high-stakes commercial entertainment, combining artistic vision with robust business acumen.  

Her extensive background spans public, private, and cultural sectors. During her tenure at the Macao Cultural Affairs Bureau, Chou served as Head of the Division of Performing Arts and General Manager of the Macao Orchestra, managing iconic city-wide events, including the Macao International Music Festival, Macao Arts Festival, and Macao Fringe Festival. Transitioning into the commercial sector, she served as Executive Director of Entertainment Marketing at an international resort and entertainment operator, where she spearheaded brand events, cultural tourism initiatives, and entertainment productions to position venue spaces as premier destinations.  

Beyond her corporate roles, Chou is committed to academia and industry service. From 2023 to 2025, she served as an Art Advisor for the Hong Kong Arts Development Council. She also sits on the Panel of Advisors for the MA in Cultural Management at The Chinese University of Hong Kong (CUHK) and has served as a part-time lecturer and guest speaker at CUHK; she previously instructed at the Macao Institute for Tourism Studies.  

Chou holds an EMBA and an MA in Cultural Management from The Chinese University of Hong Kong, alongside a Bachelor of Business Administration in Marketing and Human Resource Management from The University of Hong Kong.  

Louis Yu is a veteran arts administrator and scholar of urban culture in Hong Kong. He is the Executive Director of the Hong Kong Culture and Sustainability Centre and Convenor of the Hong Kong Culture and Sustainability Conference. He is an Adjunct Associate Professor in the Department of Cultural and Religious Studies at The Chinese University of Hong Kong and an Honorary Fellow of the Hong Kong Academy for the Performing Arts. Yu also serves on the Hong Kong Government’s Advisory Committee on Built Heritage Conservation, focusing on rural areas. In recognition of his contributions to arts and culture, he has been awarded with the Medal of Honour by the Hong Kong SAR Government.  

Yu previously served as Director of the Hong Kong Art School, Executive Director of Performing Arts at WestK, Chief Executive of the Hong Kong Arts Development Council, and Executive Director of the Hong Kong Arts Centre. He is the author of What Makes a City Cultural?, Towards a Cultural City, and The Sustainable Cultural City and has delivered nearly 200 public lectures on the subject of “what makes a city cultural”.